Investing in Your Market

Posted by on Friday, October 26th, 2007 at 12:00pm.

The real estate market is open to more fluctuation than many other kinds of markets. That being said, the real estate market is also one that has shown remarkable stability over time and the ability to appreciate even in the toughest of times. Many investors have made their fortune prospecting on the real estate market. As this fact becomes more publicly known, the country has developed a love affair with the concept of investing in real estate as opposed to other realms of investment like the stock market or mutual funds. This is not to say that there isn't a tidy profit to be seen from those other markets, but real estate has continually proven to be one of the most prolific and rewarding investment options.


Several factors can influence real estate investing. The most important of these is to really have a good handle on what the current trends are in the real estate market that you have chosen to invest in.  I cannot speak highly enough of spending some time with your realtor or agent discussing the reality of the chosen market. Find out what is selling quickly. Perhaps condos are the hot seller at the moment, or entry level single family homes. Smart investors will research what is currently happening in their market and see if any trends emerge that they can capitalize on. Make sure that you weigh all your options carefully and decide where your money would be best spent based on the reality of the market.


Location will play a huge part in your investing decisions. Each area will have its own distinct trends and concerns. In Charleston, James Island and Mt. Pleasant have proven to be some of the best investment areas. If you plan to be successful in a given area you will have to learn to market to that area's needs. Find out what renters are looking for in your area if that is the route that you have chosen to take with your investment. Or find out what home buyers have been asking about in that area and tailor your property to satisfy those needs. Smart investors cover all of their bases and keep their options open in case the situation changes, and it can change. So be prepared for any event, and be flexible on your investments. That flexibility will ensure that your investment earns money, whatever the case may be.

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