Prudential Changes Names

Posted by on Monday, May 5th, 2008 at 1:48pm.

You may have already heard the news that Prudential will be changing its name to Carolina One Real Estate. We’re excited about this change and wanted to pass the news along to you, our website users! The company opted to not renew its ten-year franchise agreement with Prudential coming up this year. This change was effective starting May 1. We’re still in the process of changing everything, so please bear with us during this time of transition!
Everything will still be operated the same way (and by the same people) as before. So, we’re still locally owned and operated, but we’ll now be affiliated with a larger, global network of real estate companies. And, now we’ll have more flexibility and will be able to enjoy the freedom of being an independent company. We’ve included below the official letter that just appeared in a full page of the Post & Courier. 
Dear Friends and Neighbors, 
     Today, real estate in Charleston is changing! We are excited to announce that we are changing our name from Prudential Carolina Real Estate to Carolina One Real Estate, and affiliating with Leading Real Estate Companies of the World. The flexibility of a strong local brand tied to a global network will allow us to best serve the real estate needs of the Greater Charleston community.
     Leading Real Estate Companies of the World is a network of over 700 independent companies in 38 countries that does more real estate business than any franchise worldwide. Some Leading Real Estate Companies of the World members whose names you may recognize include Allen Tate, # 1 in North Carolina, and Long and Foster, #1 in the Virginia/Maryland area. 
     Carolina One Real Estate has done business in Charleston under several different names over our 45 year history. Each decision to change was always based on what was in the best interest of our clients. As technology and consumer behaviors change, so must we. The impact of the Internet and alternative advertising trends, including the need for a global connection, especially for our luxury market, make us confident that the decision to become independent of a franchise is the right decision, both today and going forward. It allows us more flexibility to respond to local market needs; directs more of our marketing funds locally; and our new network immediately increases national and international exposure for all of our listings. What remains unchanged is the same continuing local ownership and leadership; the fact that we are the market leader, selling 3 of every 10 homes sold in Charleston; and our commitment to you.    
     Look for our new signs going up in your neighborhood over the next few days. If you have questions – about our new name or just about real estate in general – please contact your Carolina One Real Estate associate. As always, it is our privilege to earn your trust, one sale at a time.

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