selling a charleston homeSelling a Home in Charleston's Market

Selling a home in today's market can be daunting. On a weekly basis, we see sellers in Charleston taking the “wait and see” approach. They place a sign in their yards, look for a family member or friend to list their home on the MLS, and hope for a good offer. Some even take the For Sale by Owner (FSBO) route which proved somewhat successful in 2005 and 2006 – a time when sellers were able to get the highest prices for their homes that Charleston has ever seen with relatively little effort.

However, the homes that are selling for the top prices in today’s market are not the result of luck or happenstance. When looking at year-to-date homes that have sold in the Charleston area, these listings tend to:

  • Be Brokered by one of the top five Charleston real estate companies
  • Target potential buyers as well as Realtors representing the buyers in that price range
  • Be marketed by an experienced Realtor on a wide range of website and social platforms
  • Appeal to both local and out of town home buyers
  • Be priced strategically in the top price per square footage in the neighborhood
  • Highlight not only the home’s best features but also community, school, and local info deemed most important by home buyers

selling a charleston home